Modern Germany in the span 1648 to the present day Term Paper

Modern Germany in the span 1648 to the present day - Term Paper Example Germany in dealing with its enemies to win a war makes them be the hammers as opposed to the Anvil. For example when France declares war in 1870, the Germans reluctantly places their army under the command of the Prussian King, this act is purely seen as a German cause (Heath pg. 78). After the victory of the war in sedan, Germany achieves unification and in November, the same year a deal is struck resulting into a single state under the Prussian leadership. In the arrangement, William I is extremely reluctant to accept the title of emperor of which Bismarck later convinces him and he proclaims the Hall of Mirrors at Versailles and his s the symbol of French power and Triumphalism. The occurrences of this period are just a form of strategy as later an added twist of the knife comes in when victory is imposed by Bismarck of the Prussian troops through the streets and Germany becomes the hammer once more (Taylor pg. 76-9). The ancient German Reich gets reconstituted into a modern, comp act, national form in which the Reichstag comes back as a form of parliament. A meeting is held in Berlin of all the delegates elected all over the new nation. The Reichstag at this stage is only a legislative body that command very little control over the executive arm of the government. this makes Bismarck be the executive himself more than ever before and by an extent qualifies him as the first imperial chancellor. He commands the whole of the German empire that consists of 4 kingdoms, 5 grand duchies, 13 duchies, principalities and other free cities. This period marks the unification of Germany into a nation of federal in nature and with a strong central control making the story of Prussia be that of Germany (Heath pg. 128). Concisely, this is he period in German History where the country experiences a rise in nationalism in the face of Napoleon’s Conquest. Thereafter, Germany became united under the auspice of Prussia where Australia is left out. The country prospers fur ther through the growth in agricultural sector and an end to serfdom; such developments are followed by a growth of industry and railroads (Taylor pg. 224). The next face in the history of Germany is the duration between 1890 and 1945, which begins by the signing of the Heligoland-Zanzibar Treaty, which made Germany gain control of a strategic Island near its main seaports and gained agreement on its colonial holdings in Africa (Solsten pg. 59). This saw Germany turn its colony, Zanzibar to Britain. It is within the same period that the Rudolf Diesel engine is invented as well as the Kruger telegram sent. For the better part of he century after Bismarck’s fall, a political paralysis is realized in Germany as a result of the political system that he left in place. This is largely attributed to the lack of reforms that existed between the democratic Reichstag, the parliament of the new united Germany, which came in place through an election by universal suffrage, in the mix, is also the parliaments of the individual states (Heath pg. 223). Bernhard Von Bulow, the new Reich Chancellor announces the second proposal for a German fleet in which he expresses his belief on an expansionist German foreign policy. This is because he believed that political expansion was necessary for the sole reason of protecting Germany from other powers. He metaphorically uses, â€Å"the hammer and anvil, phrase as he speaks to his fellow citizens (Taylor pg. 72).

E-Business Essay Example for Free

E-Business Essay Supply chain management is a battery of procedures that involve planning, executing and organizing the operations of a supply chain (Haag et al. , 2006). Such cluster of procedures covers all activities of a company, including management of raw materials, inventory and final products at both the point-of-origin and point-of-consumption. Supply chain management requires the modification of management from an individual-based level of performance to an integration of operations as key processes in the supply chain. One simple example involves the placement of purchase orders by the purchasing department of the company. This is then coupled by the communication of the marketing department with particular distributors and retailers. Such efforts in integrating several processes in order to maximize and speed up a general process may result in an extremely efficient company. The integration of the financing technology and supplier outreach services facilitates reduction in capital requirements and finance costs associated with the clients (Kemp, 2006). The reduction in requirements and costs is attained through the help of the supply chains, which permits retailers and suppliers to register with the website and interactive with the supply chain system. Such technological innovation of doing e-business helps them track down the payments of any transactions completed or still in progress (Timmers, 2000). In addition, suppliers and buyers are able to work in partnership to settle the final price and this is usually done through the receipt of credit memoranda. Such setting facilitates a faster process of trading. The integration of operations enhances the relationship between the supplier and the buyer, regardless of employment, gender and physical backgrounds.

Ethical Examination of the Mortgage Meltdown

Ethical Examination of the Mortgage Meltdown The subprime mortgage crisis, commonly referred to as the mortgage meltdown, unveiled itself after a sharp increase in home foreclosures beginning in 2006, which unfolded seemingly out of control by 2007. American spending declined, the housing market plunged, foreclosures continued to climb and the stock market was shaken. The subprime crisis and resulting foreclosures prompted discord among consumers, lenders and legislators all bound to one another by a web of complex financial engineering. The event represents a turning point in the world economy and our culture as fundamental societal changes are needed to rebuild the relationship between the U.S. government, Wall Street institutions, and the average American. Unethical decisions from various parties have altered the way future business will be conducted as the current economic and political policies were unable to confront the crisis before it unraveled. This paper is focused on investigating the unfavorable effects of the curr ent financial system structure established on unbreakable bonds of linkage among American communities and financial institutions. Initially, many financial experts including the International Monetary Fund (IMF) believed the crisis would be limited within the arena of mortgage lenders who had accumulated these subprime loans. But as time progressed there was an evident spread into the prime commercial and residential real estate markets as well as an impact on consumer credit. In an April 2008 Global Financial Stability Report, the IMF criticized the excessive risk-taking and weak underwriting undertaken by under-capitalized institutions and recommended measures including ratings systems reform and a change in compensation schemes for managers of financial institutions (Smith, 2009, p. 2). According to the IMF, there was a collective failure by financial institutions for not properly managing risk. The New York Times columnist Michiko Kakutani (2010) would add there were flawed mathematical models that most financial executives did not really understand themselves (Kakutani, p. 1). Essentially, Wall Street firm s turned subprime mortgages into exotic, toxic financial products by making a fortune laundering and reselling, and they were enabled in doing so by the very ratings agencies that were supposed to police risk (Kakutani, p.1). Even as the quality of the underlying loans appeared sketchy, few could have expected how the severity of the subprime fallout would threaten the U.S. economy to the degree it has so far. The idea behind subprime loans is borrowers who do not meet the credit requirements for prime mortgage loans are required to pay higher interest rates and fees than prime mortgage loans. Since a significant portion of new home ownership expansion stems from buyers with a lower income compared to historical norms, the initial down payment is relatively low. This creates more risk for lenders and requires higher interest rates attached to the monthly mortgage payment. The difference between the social and economic impact of historical home ownership compared to the subprime situation is the earlier loans created real ownership and wealth, which could be passed along to future generations. The illusion of wealth in subprime lending has led to instability within families and communities as many low-income borrowers were enticed by the ease of becoming a first-time homeowner (Muolo, 2008, p. 277-303). Its important to consider how subprime borrowers came from lower income families. Due to lower savings, they are unable to pay the typical 20% down payment on a house, thus requiring near 100% financing. This new form of lending allowed families who had previously been excluded from home-owning to participate in affordable housing programs. It was even referred to as creative financing. The common question at hand is identifying who is to blame for allowing the capital market economy to create irresponsible home ownership. Much of the subprime homes never yielded real wealth as outright ownership of the home was highly unlikely. Subprime lending to low-income people illustrates how leaders in power are able to raise awareness to followers that home ownership is a moral obligation. The leaders have demonstrated their ability to raise followers consciousness about what is and ought to be important to them (Ciulla, 2003, p. 220). The idea of home ownership even became a political agenda to make people feel like they deserve a new home. Comparisons could be made that our government was almost behaving as a Jim Jones leader. Jim Jones appealed generally to impoverished and minority individuals who felt oppressed and besieged by a hostile world. Similarly, the government allowed subprime lending to target individuals who were historically turned away. ETHICAL ANALYSIS OF MARKET CONDITIONS Understanding the ethical behaviors of the subprime fallout is rather challenging as many dynamics stem from the individual as well as from a societal level. First of all, a new research paper conducted by three respected Irish economists point to a common factor of irrational exuberance among the real estate bubbles experienced in America and Ireland. In both countries, buyers and lenders convinced themselves that real estate prices, although sky-high by historical standards, would continue to rise (Krugman, 2010, p. 2). Consequently, this prevalent belief cannot be explicitly linked to an individual as society collectively accepted these trends. Additionally, the common social viewpoint that rising incomes would continue to accommodate the rising price of homes is not any individuals responsibility. Perhaps, the forecasting models used by economic experts were excessively optimistic, but this does not make them morally irresponsible. Robert Shiller (2008) argues the housing bubble that created the subprime crisis ultimately grew as big as it did because we as a society do not understand, or know how to deal with, speculative bubbles (p. 3). It is difficult to affix an ethical verdict to something as uncontained as the market. However, a slice of moral accountability should be ascribed to key leaders who have control in shaping the market. There was a form of regulatory imprudence as the people charged with keeping banks safe didnt do their job (Krugman, 2010, p. 2). While many regulators looked the other way, the bigger issue is the ideology based on free-market fundamentalism where deregulation was thought to strengthen the financial system. The Federal Reserve chairman, Alan Greenspan, was criticized for maintaining low interest rates that further provoked subprime lending. Due to many stakeholders in the subprime story, blame has been placed on many factors such as a growing dishonesty among mortgage lenders, increasing greed among securitizers, hedge funds, and rating agencies (Shiller, 2008, p. 4). But, we can identify that Greenspan had direct control over key monetary policies such as interest rates, with foreseeable impacts. Justifying whether poor judgment was made in these decisions illustrates a moral question of his accountability. Many others question how well the government addressed regulation policies and the freedom given to banking institutions to issue reckless lending. It is also logical to believe the government essentially allowed an over inflation of homes in the market. Their openhanded efforts in rescuing weakening financial institutions beginning in 2008 with Bear Stearns, then AIG, and many others may indicate a form of duty the government has to help make amends for allowing too many Americans to have a mortgage they are unable to afford. The American financial system is filled with firms that disdain the need for government regulation in good times but insist on being rescued by the government in bad times (Kakutani, 2010, p. 2). Nevertheless, prescribing all of the liability upon the government or Federal Reserve is too unbalanced. The complex nature of the economic conditions related to the subprime crisis is larger than what any single stakeholder could instigate. Helping to fuel new mortgages, brokers sought to attract home-buyers with no money down agreements. Some likely acted of the premises that housing values and real incomes would gradually keep climbing to create a win-win situation for both parties. Again, to assign a moral indiscretion to a specific mortgage broker supplied with the best available public information to guide potential buyers is unsupported. It is not appropriate to directly attribute their actions to the subprime meltdown. But, as we continue to analyze behaviors we will see how many individuals took advantage of the economic zeal that fueled the subprime crisis (Cohan, 2009, p. 92-108). Much of what has been discussed points to the common belief of increasing prosperity and as well as a general unsupported belief in maintaining such high growth. There is quite a fine line between having sustained optimism for a bright future and a greed-like attitude that tries to hide the reality of an eventual economic decline. Would it be acceptable to morally blame society as a whole for overlooking the apparent signs of danger? Not fully. Yet, as more players in the market are outlined in the following sections we will see how the rules of the game may have deliberately hurt others. ETHICAL ANALYSIS OF KEY PLAYERS To expand upon the market condition section previously discussed the moral responsibility in the transactional loan process is analyzed next. There is a duty for each party to have transparency and truthfulness when completing a deal. Ideally, the consumer is obligated to pay loans they agree upon with the broker. As government leaders portray the promise for all Americans to have prosperity, home ownership became a reality for the most economically impoverished people. We begin to see a fabrication of falsely portrayed subprime loan applications by consumers captivated by these lucrative opportunities to have a new house. It would seem morally wrong for a person to falsify information, as most people should only want to acquire a loan they can manage with financial responsibility. However, the self-interest of satisfying their desire overcame the normal way of managing finances. There also presents a moral hazard to the broker who works for commission by getting people to sign agree ments and has no financial liability afterwards. Is the broker seeking the best interests in protecting customers? We realize the lack of concern by many brokers who overlooked the details. Ironically, as many of the brokers did not fully consider the unethical transactions, they are now the ones out of a job (Andrews, 2009, p. 133-148.). Furthermore, the lenders or banks are presented with ethical considerations as to how well they scanned applicants before providing loans. Were loan requirements not strict enough on purpose? It would seem a bad business practice to grant loans knowing customers will have late or no payments towards the principal of the loan. As we have learned, the banks ended up selling the bad loans to investors. The analysis up to this point seems to be pointing toward the idea that owning a home is becoming a morally acceptable idea and a basic right for everyone. Envision subprime loans as being a prescription drug. When placed in the hands of a diagnosed person in need of the drug, it can bring about social good, but if given to a teenager, who has no need for it, the drug can lead to destruction. This illustration shows how subprime loans require proper structuring to provide the most good. ETHICAL ANALYSIS OF FINANCIAL INSTITUTIONS AND INVESTORS Containing the misfortunate subprime loans solely between the lender and consumer could have benefited and alleviated the crisis if the loans were able to be paid by the new homeowner. But, due to lenders not making any profit on the loans they are forced to sell bad mortgages by packaging them in the form of collateralized debt in hopes of selling to investors who believe the value of the mortgage assets will increase. Again, we are confronted with the moral issue of how transparent these debt packages are represented. Do investors deserve better warning of the extreme risk of buying mortgage debts? Who is ultimately ethically accountable for selling bad debt? Everyone seemed to be caught up in this euphoria where no one expected anything bad to happen. To break down some of the moral culprits of passing along bad loans, many financial agencies were persuading clients to invest in bad debt, while at the same time these organizations sold off the loans to avoid any further losses. The apparent misuse seems morally wrong as they knowingly caused harm to investors. The rating agencies are also tossed into the blame game. Wall Street firms knew how to game the system; they knew how to get the rating agencies (which were eager to collect big fees for their services) to ineptly rate dangerous bonds (Kakutani, 2010, p. 2). Who is to protecting the financial stability of the economy by inaccurately rating risky subprime loans? Too many people assumed continued economic growth and overlooked the likelihood of the bubble bursting (Mason, 2009, p. 81-90). Overall, much of the calamity of the mortgage meltdown is due to the collective failure of society in a business and government sense to foresee the collapse, making it difficult to assign re sponsibility. PSYCHOLOGICAL IMPACTS The various examples presented have illustrated the psychology involved in the real estate bubble (Schiller, p. 4). From Paul Masons (2009) book we not only have witnessed capitalisms tendency to expand the power of the market to push for the maximum freedom (p. 171), but the tendency for a double movement as ascribed by the Hungarian philosopher Karl Polanyi. As free market expansion oftentimes reduces the relationships between families, nations, and social classes to a mere commercial level based on money, a counter-tendency arises to defend common human values and community. The dynamics of the economy will require a willingness of ordinary people to impose limits, standards and sustainability on capital (Mason, p. 172). The current form of our markets have possibilities for limitless growth, yet the often selfish and unequal society in which we live in has created repeated financial distress. PHILOSOPHICAL IMPLICATIONS As many people point to banks for significantly contributing to the economic downfall, understanding how philosophers approach the situation is important to further our awareness of the problem. The premise of Immanuel Kants categorical imperative is based on the morality of the act, not outcomes, meaning an act may be done for the right reasons, even if it has bad consequences (Ciulla, 2003, p. 95). So, how can a lending institute be judged as unethical for issuing loans to help customers purchase a home? The morality failure, based on this stance would not fall on the bank. But, consider Kants statement that all rational beings stand under the law that each of them should treat himself and all others never merely as a means but always at the same time as an end in himself (Ciulla, 2003, p. 107). If the bank fails to appropriately evaluate the clients ability to pay back debt, then they are treating the client as a means for their own financial benefit and are eventually leading the ir clients to an ethical failure. On the same token, the brokers who never bothered to properly perform background checks on their clients were also satisfying their own financial desires, rather than helping customers make sound financial choices. John Stuart Mills utilitarian approach emphasizes multiplying happiness, or making life better for the majority of stakeholders in an organization, a community, or a country (Ciulla, 2003, p. 143). Therefore, Mill would view the lending institutions as providing moral value to the individuals seeking to gain home ownership. The general economy and government polices were allowing and expanding housing programs, in which there was a collective agreement that having people buy homes was a good strategy for the country. We now realize the greatest good often looks different in the short term than in the long term. In retrospect, too much emphasis may have been placed on the present and not enough concern on potential consequences of too much lending. The multiplication of happiness for those involved in subprime lending only lasted until the foreclosures and collapse of the banking industry began. Just as Kant and Mills viewpoints speak of the moral behaviors among the parties involved, Ayn Rand offers insight by arguing that every man is an end in himself, he exists for his own sake, and the achievement of his own happiness is his highest moral purpose (Ciulla, 2003, p. 47). Her position seeks happiness proper to man and does not advise seeking happiness through fraudulent schemes as this approach will lead to frustration. She believes moralitys purpose isnt to command you to sacrifice your interests for the sake of others but rather to teach you the rational values and virtues happiness in fact requires. (Ghate, 2009, p. 3). In hopes of restoring society to the place we were before the collapse, Rand would not place the primary blame on the people, but the immoral system in which they had to act. There should be a reevaluation of what genuine self-interest consists of and whether the pursuit for happiness is moral. DEATH PLEDGE As mortgages have become a norm in the American society, there is an underlying meaning to the origin. The word mortgage comes from the Latin words, mort and gage. Mort means death, and gage means a pledge to forfeit something of value if a debt is not repaid. The basics of mortgages have remained the same; high value real estate which cannot be funded by most people results in borrowing money to buy property. Many people are enslaved to meet the death pledge they signed. Borrowers should be aware of what they are doing and realize it is not always justifiable to blame the banks, as they ultimately cannot force an individual to take on a mortgage obligation. (Marples, 2008, p. 2) There seems to be a moral dilemma confronting families who still owe more on their mortgages than what their home is worth. Should they sacrifice to pay their mortgage even though their homes value may not recover for several years? Or should they simply walk away (Merrel, 2009, p. 2)? If they made an agreement with a lender to pay the loan, then on the surface it would seem morally right to continue paying for the home. After understanding the significance of a death pledge, we could argue mortgages are not ethical documents, they are legal contracts (Merrel, 2009, p. 2). So, if a person decides to stop paying their mortgage, they simply pledge the ownership of the home back to the lender. Nevertheless, realize a mortgage contract entails a promise to pay and walking away from a promise in a way leads to a breach of ethics. It seems that determining whether it is morally justifiable in walking away has to be examined on a case to case basis. In respect to the people who lost their homes due to unemployment or other valid reasons, they have a right to be upset for how the careless decisions of others hurt their American Dream. It has turned into just that, a dream, as society allowed people to believe they deserve a home they cannot afford. John Rawls, a Harvard philosopher, offers insight to the economic and moral issues societies confront regarding distributive justice. He argues as self-interested rational beings governed by principles that oppose discrimination, everyone should have equal liberties and fair distribution. He speaks of inequalities among social class wealth as only being just if and only if they are part of a larger system on which they work out to the advantage of the most unfortunate representative man (Ciulla, 2003, p. 158). Why should we be making life better for those who are already well of with nice homes and do nothing for those who are already underprivileged? Perhaps, as in the case of subprim e lending, there was an outreach by leaders to provide equal opportunity to the least advantaged persons. In order to learn from the U.S. financial crisis, we have to enforce action by people who see it as their duty to protect the American people. We have to focus as much on the regulators as on the regulations (Krugman, 2010, p. 2). Financial consumers need protection from being taken advantage of or else we will have failed to learn from our recent history and can expect to repeat it again. References Andrews, E. (2009). Busted: Life Inside the Great Mortgage Meltdown. New York, NY: W.W. Norton Company, Inc. Ciulla, J, ed. (2003). The Ethics of Leadership. Belmont, CA: Wadsworth. Cohan, W. (2009). House of Cards: A Tale of Hubris and Wretched Excess on Wall Street. New York, NY: Doubleday Publishing Group. Ghate, O. (2009, June). The Economy Needs Ayn Rand. BusinessWeek. Retrieved February 24, 2010, from businessweek.com/debateroom/archives/2009/04/the_ economy_ nee_1.html Kakutani, M. (2010, March). Investors Who Foresaw the Meltdown. New York Times, March 15. Krugman, P. (2010, March). An Irish Mirror. New York Times, March 8. Marples, G. (2008, September). The History of Home Mortgages. TheHistoryOf. Retrieved February 25, 2010, from thehistoryof.net/history-of-home-mortgages.html Mason, P. (2009). Meltdown: The End of the Age of Greed. London: Verso. Merrel, S. (2009, September). A Thorny Dilemma: The Ethics of Mortgage Walkaways. SmartNestEgg. Retrieved February 27, 2010, from smartnestegg.com/blog/2009/9/4/a- thorny-dilemma-the-ethics-of-mortgage-walkaways.html Muolo, P., Padilla, M. (2008). Chain of Blame: How Wall Street Caused the Mortgage and Credit Crisis. Hoboken, NJ: John Wiley Sons, Inc. Shiller, R. (2008). The Subprime Solution: How Todays Global Financial Crisis Happened, and What to do About it. Princeton, NJ: Princeton University Press. Smith, V. (2009, April). IMF: Mortgage Crisis May Cost $945bn Worldwide. InfiniteUnkwown. Retrieved March 1, 2010, from infiniteunknown.net/2008/04/09/imf- mortgage-crisis-may-cost-945bn-worldwide

Violas Disguise in Twelfth Night :: Twelfth Night essays

  Ã‚  Ã‚  Ã‚  Ã‚   As in most comedies, William Shakespeare's Twelfth Night extensively uses disguises, masks and mistaken identities to add to the comical nature of the play. Viola's disguise as Orsino's page, Cesario, becomes crucial to the action in the play. Without this important element, the action in the play would slow down dramatically, making the story much less intriguing. In addition to making the play less interesting, the disguise is also necessary to develop the storyline involving Sebastian, and the confusion that his return creates. It also is vital to the conflict between Olivia and Orsino, which depends on Viola's disguise to keep things exciting.      Ã‚  Ã‚  Ã‚  Ã‚   Viola's disguise becomes increasing more important as the events take place. The majority of the plot lines depend on the disguise. Without it, the main theme of the play would be the gulling of Malvolio. In a play where most of the characters fall in love with each other, blind to the gender and true identity of the objects of their desires, a disguise like Viola's becomes the center of the action, and causes almost all the of the important aspects of the play.      Ã‚  Ã‚  Ã‚  Ã‚   The confusion that Sebastian creates when he returns would not occur without Viola's disguise. Sir Andrew believes that the woman of his desires, Olivia, is spending too much time with Cesario, and challenges him to a duel. As he put it, Olivia was doing "more favors to the Count's servingman than ever she bestowed upon me." (3-2 l.5-7) At first, Viola is nearly forced into a battle, but is saved when the confused Antonio arrives. Later on, Sebastian and Andrew do get involved in a scuffle, for which Viola is unjustly blamed. Finally Sebastian and Viola are reunited, but only after they have already caused a large amount of chaos and have confused everyone. It is only then that everyone begins to discover the extent of Viola's trickery.      Ã‚  Ã‚  Ã‚  Ã‚   More disorder is created when Olivia, who Orsino is hopelessly in love with, falls for Cesario, who is secretly in love with Orsino. Orsino sends Cesario to express his affection for Olivia, which Cesario/Viola is not thrilled with. As she puts it, "whoe'er I woo, myself would be his wife." (1-4 l.

Macbeth vs. Holden Caulfield Essay

The longest journey, is the journey of self discovery. To discover ones self, a person must confront things they would rather not and be truthful to themselves. Both characters, Macbeth from William Shakespeare’s The Tragedy of Macbeth, and Holden from J.D. Salinger’s The Catcher in the Rye, embarked on a inward journey of self discovery.Through being emotionally unstable, having contradicting morals, and discovering who they truly are, it is evident that though two different outcomes, they both had a journey of self discovery. Unlike Holden, Macbeth was very emotionally stable at the beginning. He was respected, a devoted husband and a loyal subject to his king. Despite the fact he was so stable at the beginning, Macbeth quickly lost control of his emotions when the three witches confronted him with the three prophecies, which ultimately let the emotions of greed and guilt come over him from the immoral actions he committed In comparison, Holden’s emotional stability was very flaky during the beginning of the novel, but gradually improved during his journey. Holden was very depressed because of the loneliness and isolation he felt, which was ultimately is own fault. From his journey, he slowly started to gain control of his emotions and accepted the truth of his mental illness. He transformed himself completely, and ultimately gained control of himself by finally reaching out for professional help. Holden went from being very angry and upset to accepting his faults and changing his life around. Holden and Macbeth both had morals, but where Holden’s stayed genuine and true, Macbeth’s fell apart. At the beginning, Macbeth was repulsed by the thought of killing the King, but by the end, he was murdering everyone his way. It was LM who first triggered Macbeth’s moral down fall, but Macbeth was the one to completely diregard them. Macbeth had control of his morals but ultimately c hose to go against them to get what he wanted, power. His disregard is clear when he made the decision to kill Banquo because he didn’t want to lose his power to Banquo’s descendants and he was starting to become suspicious. Unlike MB Holden’s morals were challenged multiple times but he over came the  obstacles. Yet the driving force behind much of his decision making is a sense of morals that is at times twisted but is always present. One of Holden’s main concerns is the fact that the world around him appears to be losing its morality and the people are all phony, all incapable of following the moral code that Holden insists on placing on those around him. He is worried about even the smallest things like the foul language scrawled on the walls at the museum. The title of the book reflects his desire to be the catcher in the rye, to prevent children from running over the edge of the field and hurting themselves. So despite his inability to recognize morality in others, like Mr. Antolini, somewhere inside Holden there is a deep sense of morals and a strong desire not just to follow them but to have others follow them as well. Macbeth and Holden both embarked on a journey of self discovery, where they discovered who they truly were. Macbeth discovered the horror of the crimes he comitted and that the power he was once thought was everything, actually meant nothing.Macbeth started off with an abundance of friends, however, he ended with a whole bunch of enemies. Though he only came to realize it at the end of the play, his actions destroyed his respect and honour and led to his death bed. Before he was killed, Macbeth had reflected on his life, and he started to understand the full extent of what he did and the consequences his actions were going to have.Unlike Macbeth, Holden’s journey lead to a positive ending where he accepted himself and started on the road to recovery. Throughout the entire novel, it was evident that Holden was very depressed. He had no hope for his future, as he expressed to his history teaher Mr. Spencer, and he believed he was headed no where in life. Holden was kicked out of numerous schools and it was not until after his New York adventure that he went on an unitentional road of self-discovery. Holden was clearly in pain over his brothers death, pain that he was yet to deal with. As the book progressed, Holden gradually matured into a strong and indepent individual. He developed stronger relationships with Phoebe, his brother DB and a few others like Jane, and he finally allowed himself to accept his faults and accept the reality that no one is perfect. His breakdown turned  into a major breakthrough, which changed his life in a positive way. Macbeth and Holden both discovered who they truly were, one greedy and power seeking, and the other a strong and indepent person who had to deal with a great loss. Both The Tradgey of Macbeth and The Catcher in the Rye tell a story of great self discovery. Macbeth from good to evil, and Holden bad to good. Through their emoitional stability, contradicting their moral values, and discovering who they truly are, shows the way Holden and Macbeth changed through both the novels.

Air France

In an airline industry, companies had been suffered with low returns, bankruptcies and ever-fluctuating demand. Air France has been preventing the situation by developed strategies such as a progressive operating lease, short- or medium term lease of substantial part of fleets to reduce capacity and cost. Since 2006, the traffic of air travel has been growing rapidly, which created a competitive landscape in the airline industry and also the emergence of e-commerce as a direct to consumer sales.Air France took those opportunities by providing online services on direct website, but after a while aggregators and metasearchers who offer beyond services appeared, which make the direct website had difficulty to compete. Media Contact, hired by Air France, has been developing strategy to optimize performance on Search Engine Marketing campaign to increase net revenue gained through online channel and return on investment spending, as well as efficiency of driving visitors to site and conve rt them to consumers through the conversion funnel at the minimum cost.The Media Contact uses sponsored search of six search engines, global- and US-based, and advertises on metasearchers and aggregators as well. As shown in the publisher performance table below, from exhibit 6, Google US earns highest impressions, mostly from branded keywords, and volume of bookings, also at highest cost but the conversion rate is relatively low. On the other hand, MSN has lowest investment but it turned out that MSN give the outstanding conversion rate than any others.Another publisher such as Yahoo US and Overture US has higher conversion rate than others that has more funding. T The bubble chart below illustrates the performance of each publisher, based on the complete data set, according to their average cost per click on Y-axis and probability of bookings on X-axis. The size of each bubble represents funding spent on each publisher. The first quadrant represents high cost-per-click, publishers , which are Google US and Google Global. These publishers has high impressions but theClick-Through-Rate is relatively low, The Media Contact should arrange strategy that can lower cost such as modifying bid strategy, keyword selection, and match type. The funding for these publishers should also be lowered. In the upper-left quadrant shows publishers who have lowest conversion rate at highest cost, no publisher is in this category and should not be. Overture Global and US are in the third quadrant that demonstrates publishers with low probability of booking.Publishers in this quadrant must be converted to the forth quadrant by considering keyword selection, ease of completing transaction, and complication of website and applications, for example. The highest probability of producing a booking come from the forth quadrant where Yahoo US, MSN Global, and MSN US rely on. This quadrant not only gives Air France high probability of bookings but also at the lowest cost. The Media Contact should focus on this quadrant by increasing funding for these three publishers from budget deducted from the first quadrant.In order to gain visitors from aggregators, Air France should consider about creating two- or three-in-one service by offering hotels, car rental or promotional packages. This strategy could increase sales occurred in direct website and reduce cost of advertising on aggregators website. Air France could also earn revenue from advertising of hotels and car rental services. By optimizing sponsored search and implementing strategies, Cost-Per-Click will be reduced and number of bookings will be higher. The Media Contact can deliver higher net revenue and Return on Investment to Air France.

Communication and relationship building Essay

Explain why effective communication is important in developing positive relationships with children, young people and adults. Children need to feel safe, secure and comfortable to make separation from their parents easier. When they are emotionally secure they will be more confident and involved in the play and activities around them. Likewise, parents need to feel that their children are happy and cared for according to their needs. People will feel valued as individuals if they think their views and opinions matter. If we know their interests and listen to them they are more likely to initiate conversations themselves, thereby improving their language development. Conversations and research build language skills which are vital to learning, and also developing social skills, as social interaction is essential to our wellbeing If people feel a sense of belonging and inclusion they will flourish, if they feel supported and understood they are more likely to trust you, be open with you and tell you how they feel. Children are less likely to behave in an unwanted manner if we are able to effectively understan d individual’s development needs and expectations, thereby being able to plan more accurately to meet these needs. Children need to feel safe, secure and comfortable to make separation from their parents easier. When they are emotionally secure they will be more confident and involved in the play and activities around them. Likewise, parents need to feel that their children are happy and cared for according to their needs. People will feel valued as individuals if they think their views and opinions matter. If we know their interests and listen to them they are more likely to initiate conversations themselves, thereby improving their language development. Conversations and research build language skills which are vital to learning, and also developing social skills, as social interaction is essential to our wellbeing If people feel a sense of belonging and inclusion they will flourish, if they feel supported and understood they are more likely to trust you, be open with you and tell you how they feel. Children are less likely to behave in an unwanted manner if we are able to effectively understan d individual’s  development needs and expectations, thereby being able to plan more accurately to meet these needs. 2.1. Explain the skills needed to communicate with children and young people. Empathic listening – being able to see things from another person’s point of view and understand how they may feel Patience – allowing people time, especially children, to find the words to express themselves, without interrupting them Concentration – giving your full attention to the individual so they know you are interested in them and what they have to say Observation – Body language, facial expressions and tone of voice can help to identify how people are feeling Consideration – consider the other person’s needs such as speech and language disorders, earring aids Enthusiasm – give the impression that you are excited to talk to them, that they are important to you Reflection – Paraphrasing and restating the feelings and words of the individual Positive body language – Especially if talking to younger children, come down to their level to avoid coming across as intimidating and maintaining eye contact Honesty â €“ Always be truthful with responses, but appropriate to age and stage of child, never make promises, as you may not be able to keep them 00Empathic listening – being able to see things from another person’s point of view and understand how they may feel Patience – allowing people time, especially children, to find the words to express themselves, without interrupting them Concentration – giving your full attention to the individual so they know you are interested in them and what they have to say Observation – Body language, facial expressions and tone of voice can help to identify how people are feeling Consideration – consider the other person’s needs such as speech and language disorders, earring aids Enthusiasm – give the impression that you are excited to talk to them, that they are important to you Reflection – Paraphrasing and restating the feelings and words of the individual Positive body language – Especially if talking to younger children, come down to their level to avoid coming across as intimidating and maintaining eye contact Honesty – Always be truthful with responses, but appropriate to age and stage of child, never make promises, as you may not be able to keep them 2.2. Explain how to adapt communication with children and young people for: †¢Ã‚  the age of the child or young person Keep language simple, appropriate to age and developmental stage Make sure children understand what is expected of them Remain formal, to ensure there is no misunderstanding as to your role as carer †¢ the context of the communication During playtime or lunchtime you can talk to the children in a more social tone, but still maintaining the professional carer to child relationship. Children will often ask me my â€Å"real name†, to which I reply â€Å"but Mrs Bell is my real name†. During classroom activities children need to be focused and distractions need to be dealt with swiftly and efficiently before the interrupt the other children. †¢ communication differences. Consider the needs of the individual, ie if they are hearing impaired, face them and maintain eye contact so that lip reading is possible. They may have speech and hearing difficulties in which case you may need additional training for example in sign language. 2.3. Explain the main differences between communicating with adults and communicating with children and young people. -129600146195When communicating with children it is important to keep the relationship formal whilst at school, they need to see you as a carer. Children need to be communicated with very clearly and precisely, so there can be no double meaning. It is also vital to make sure that children understand exactly what we mean. The vocabulary and facial expressions you use need to be appropriate to the age and stage of development of the child/ren you are talking to. When dealing with children you should never offer physical contact towards them, which can prove hard as younger children will often want to hold your ha nd or cuddle When communicating with children it is important to keep the relationship formal whilst at school, they need to see you as a carer. Children need to be communicated with very clearly and precisely, so there can be no double meaning. It is also vital to make sure that children understand exactly what we mean. The vocabulary and facial expressions you use need to be appropriate to the age and stage of development of the child/ren you are talking to. When dealing with children you should never offer physical contact towards them, which can prove hard as younger children will often want to hold your hand or cuddle you. 2.4. Explain how to adapt communication to meet different communication needs of adults. -12960046000You may have to deal with adults for whom English is a second language, in which case you may need to have translator present, especially if the information may be difficult to explain. Some adults you encounter may have difficulty communicating due to dysfluency (stutter), you will need to show patience and understanding, giving them time and not interrupting or finishing words sentences for them. Some adults you encounter may have hearing difficulties, you may find that you have to maintain eye contact to enable them to lip read. 0You may have to deal with adults for whom English is a second language, in which case you may need to have translator present, especially if the information may be difficult to explain. Some adults you encounter may have difficulty communicating due to dysfluency (stutter), you will need to show patience and understanding, giving them time and not interrup ting or finishing words sentences for them. Some adults you encounter may have hearing difficulties, you may find that you have to maintain eye contact to enable them to lip read. 2.5. Explain how to manage disagreements with children, young people and When dealing with disagreements between children it is important to get both sides of the story and try to get the children to listen to how the other is feeling. You should try to help the children to think about ways to resolve the issue themselves, rather than laying down the law, so that they can use these skills again in the future. If a problem occurs with a parent you should find a more private area for discussions regarding the issue. Remain friendly and approachable, speak clearly with good eye contact, and ensure that you listen and be sympathetic to their views and feelings. Always be respectful of religious and cultural beliefs. It may be necessary for you to explain why certain behaviours are not acceptable within a school environment even though the child may be able to do this at home. When dealing with disagreements between children it is important to get both sides of the story and try to get the children to listen to how the other is feeling. You should try to help the children to think about ways to resolve the issue themselves, rather than laying down the law, so that they can use these skills again in the future. If a   occurs with a parent you should find a more private area for discussions regarding the issue. Remain friendly and approachable, speak clearly with good eye contact, and ensure that you listen and be sympathetic to their views and feelings. Always be respectful of religious and cultural beliefs. It may be necessary for you to explain why certain behaviours are not acceptable within a school environment even though the child may be able to do this at home. Explain the principles of relationship building with children, young people and adults. Principles of relationship building with children, young people and adults Your explanation or example of how the principle promotes relationship building: Communicate effectively Make sure there are no distractions when speaking with people, this will put them at easy and help to make them feel important. Get your thoughts together before hand so that you are sure of what you want to say. Speak clearly and appropriately for the age/developmental stage of the individual concerned. Being fair and consistent We must listen to what is being said, not jump to conclusions, just because someone has previous behaved in a particular way, does not mean they will always do so. We have to be consistent in the way that we behave too, if we are excitable one day and withdrawn the next, nobody will know what is expected of them on a day to day basis. Showing respect and courtesy If we are courteous and show respect, they will learn to treat us and others with the same respect and courtesy. If we use manners and our voices tones are warm and courteous children and young people will develop positive relationships with us and others. We all need to feel that we are of equal importance. Valuing and respecting individuality We all have individual strengths, talents and attitudes, and will excel in different areas, we need to show that we are comfortable with everybody’s individuality, accepting people for who they are and not who we expect them to be. Interests should be acknowledged and built upon. Confidentiality as appropriate Personal information will be passed on to you via other professionals or through parents to enable to best care for the child during their time with you, it is important to maintain confidentiality in these cases to maintain the trust between yourself and individuals concerned. No parents wants their child to be a source for gossip or bullying. Explain how different social, professional and cultural contexts may affect relationships and the way people communicate. -29045108585Depending upon the context in which you are working will determine how you should adapt your communication. If you are in a meeting with other professional bodies your language and behave should be more formal than it would be during your normal daily routine. In the today’s world of technology communication is becoming more impersonal, by e-mail or text, this can be detrimental to relationships as tone of voice and body language are key elements to effective communication. The way we respond to others ie the speed in which we respond to emails or phone messages and also how attentive we seem when speaking to someone can also affect the building of a relationship. Culturally our views and opinions of other people’s behaviour can affect relationships, this can be purely down to a lack of understanding and acceptance of each other’s background and cultural differences. In our society it is concerned rude or shows a lack of confidence not to maintain eye contact whilst communicating with others, although in other countries it is socially unacceptable to look another person in the eye when speaking to them. Likewise in some countries women are not permitted to speak to any other man than their husbands, you may find this socially unacceptable, but you would need to be mindful of other people life styles, otherwise relations could breakdown. Depending upon the context in which you are working will determine how you should adapt your communication. If you are in a meeting with other professional bodies your language and behave should be more formal than it would be during your normal daily routine. In the today’s world of technology communication is becoming more impersonal, by e-mail or text, this can be detrimental to relationships as tone of voice and body language are key elements to effective communication. The way we respond to others ie the speed in which we respond to emails or phone messages and also how attentive we seem   speaking to someone can also affect the building of a relationship. Culturally our views and opinions of other people’s behaviour can affect relationships, this can be purely down to a lack of understanding and acceptance of each other’s background and cultural differences. In our society it is concerned rude or shows a lack of confidence not to maintain eye contact whilst communicating with others, although in other countries it is socially unacceptable to look another person in the eye when speaking to them. Likewise in some countries women are not permitted to speak to any other man than their husbands, you may find this socially unacceptable, but you would need to be mindful of other people life styles, otherwise relations could breakdown. 3.1. Summarise the main points of legislation and procedures covering confidentiality, data protection and the disclosure of information. -15120016105Current legislation is important as it affects the practices that schools operate under. It is important to acknowledge the individualism of every child and their basis human rights. Data Protection Act 1998 – Aims to prevent the disclosure of personal and confidential information without the consent of the person involved, or the parents if the person is under 16 years of age. The Children Act 2004 – Lays down guidelines for all who are involved in looking after children with 5 basic outcomes; to be healthy, stay safe, enjoy and achieve, make a positive contribution and achieve economic well-being. Every Child Matters – green paper that came into effect after the case of Victoria Climbie which highlights the need for professional services involved with children to share information with each other. All information must be: processed fairly and lawfully, used only for the purpose for which it was gathered, adequate, relevant and not excessive, accurate and kept up to date where necessary, kept for no longer than necessary, processed in line with the individual’s rights, kept secure and not transferred outside the European Union without adequate protection. 0Current legislation is important as it affects the practices that schools operate under. It is important to acknowledge the individualism of every child and their basis human rights. Data Protection Act 1998 – Aims to prevent the disclosure of personal and confidential information without the consent of the person involved, or the parents if  the person is under 16 years of age. The Children Act 2004 – Lays down guidelines for all who are involved in looking after children with 5 basic outcomes; to be healthy, stay safe, enjoy and achieve, make a positive contribution and achieve economic well-being. Ev ery Child Matters – green paper that came into effect after the case of Victoria Climbie which highlights the need for professional services involved with children to share information with each other. All information must be: processed fairly and lawfully, used only for the purpose for which it was gathered, adequate, relevant and not excessive, accurate and kept up to date where necessary, kept for no longer than necessary, processed in line with the individual’s rights, kept secure and not transferred outside the European Union without adequate protection. 3.2. Explain the importance of reassuring children, young people and adults of the confidentiality of shared information and the limits of this. To assure children that they will not be put at risk of being teased or bullied by other pupils because of personal information being divulged unnecessarily.Grown-ups need to know that their children will be safe from playground gossip and their home details will be kept safe. Parents need to know that the school is giving the best care and support possible to their child and that any medical/developmental issues are only shared with the people who need to know. You may attend meetings and be told confidential information, you may need to inform others of your obligations, for example if another parent asks questions about a particular child. Parental consent is need to disclose information to other professionals, although schools have a duty of care and legal obligation to disclose information if the child is at risk or injury or harm. The parents or child should be kept information as to how, what, why and with whom the information will be shared. To assure children that they will not be put at risk of being teased or bullied by other pupils because of personal information being divulged unnecessarily.Grown-ups need to know that their children will be safe from playground gossip and their home details will be kept safe. Parents need to know that the school is giving the best care and support possible to their child and that any medical/developmental issues are only shared with the people who need to know. You may attend meetings  and be told confidential information, you may need to inform others of your obligations, for example if another parent asks questions about a particular child. Parental consent is need to disclose information to other professionals, although schools have a duty of care and legal obligation to disclose information if the child is at risk or injury or harm. The parents or child should be kept information as to how, what, why and with whom the information will be shared. Personal information must not be shared without the consent of the parents of a child under the age of 16. You could, however, be put into a position where someone confides personal information to you when it is necessary for you to share this information. If you believe that the child or young person could come to harm if the information is not shared you do not need to seek consent. Information must be shared if failure to do so may result in a crime being committed or not detected and will also include if consent were sort it may lead to interference with a potential investigation.You must also share information if there is a statutory duty or Court Order in force. Personal information must not be shared without the consent of the parents of a child under the age of 16. You could, however, be put into a position where someone confides personal information to you when it is necessary for you to share this information. If you believe that the child or young person could come to harm if the information is not shared you do not need to seek consent. Information must be shared if failure to do so may result in a crime being committed or not detected and will also include if consent were sort it may lead to interference with a potential investigation.You must also share information if there is a statutory duty or Court Order in force.